Kasvu Consulting has presence in Finland and India

Our Services

Kasvu Consulting offers hands-on business development and advisory services. Our expertise includes business opportunity verification, partner search, fine-tuning business plans and sales messages, market entries, sales and marketing. Legal and admin assistance is provided in collaboration with our legal partner. In 2019 we launch cross-cultural communication workshops.


Verifying business opportunity

In pre-entry phase it is fundamentally important to soundboard your product or service among potential clients and opinion leaders. Business volume, competition, pricing and target clients, testing your business model and key components, too.


Localising your business plan

We help you to localise your business plan and value proposition. We strongly believe in the power of getting the pulse of new markets.


Partner networks

We find you the right partners, whether agents, distributors, subcontractors or strategic partners. We guide you in negotiations, contractual issues and local modes of collaboration.

Create presence

We help you to identify the optimal location, right people and get the business started. We can also guide and supervise your local partners or staff.

Growing your business

Growing your business

We can assist in developing sales pipeline and in building your know-who, which is particularly important in a large and diverse Indian market place.

Marketing materials and channels

Marketing materials and channels

We can help you in localising your messages, materials and identify the right channel partners for creating awareness of your products.

Cross-cultural workshops

Cross-cultural workshops

As a novelty, we provide cross-cultural communication workshops, in particular helping to bridge the gap between Indian and Western business cultures. Communication, management and leadership styles are different, but our workshops help bringing awareness and developing common language, work culture and communication style.



We can assist you in identifying and applying funding from Finnish funding bodies. Also investor searches in India can be offered.



Managing Director
And Partner of Kasvu Consulting Pvt Ltd
Recognised internationalisation expert with 30 years of global experience in international trade, management consulting and business development

  • Worked 11 years with Finpro, the Finnish trade promotion organisation in Italy, Finland and India
  • Trade Commissioner for Finpro in Chennai, India 2008-2011
  • Co-founder of Kasvu Consulting in New Delhi 2012
  • JCI Senator #60197 of Junior Chamber International

Our Associates


Chairman and Partner
Director, Traustsala India Pvt Ltd
Recognized global business executive with 35 years of experience in international chemicals and energy business

  • Responsible for several Neste Chemicals companies in the US, France, and Finland
  • Member of International Management Team of NMC Group, Belgium. Responsible for Finnish and Baltic operations
  • Managing Director, Fortum India, 2012-2014
  • Experienced in M&A, post-acquisition integration, establishing new business and organiztional development and performance enhancement
  • Board positions in companies in France, India, and Finland


Managing Director, Member of Board, Partner
Director, Traustsala India Pvt Ltd
Reputable strategy, new business development and change leader with over 30 years of experience

  • Management team member of Fortum Oyj, responsible for group strategy, R&D, and IT&BPM 2007-2012
  • Responsible for Fortum Asia operations, based in New Delhi, India 2012-2013
  • Board positions in companies in Finland and India
  • Key role in establishing new growth and technology-driven new business. Board positions in companies in India, and Finland


Principal Strategist at Turian Labs,
Over 20 years of experience in global innovation research & strategy across domains

  • A credible network of partners and collaborators to enhance the speed and quality of innovation delivery
  • Alumnus of National Institute of Design, Ahmedabad and Indian Institute of Technology, Mumbai
  • Co-founder of the leading design company Onio Design Pvt Ltd in India


Lawyer, Chartered Accountant and Partner
at Agarwal, Jetley and Co, India
Over 30 years of experience in advising foreign companies in doing business in India

  • Expert in Commercial and Foreign Investment laws, assisted over 120 foreign companies in setting up business in India
  • Member of the Governing Council of the International Centre for Alternate Dispute Resolution
  • Fellow of the Institute of the Chartered Accountants of India

Contact Us

Silva Paananen - Kasvu Consulting


Managing Director
And Partner of Kasvu Consulting
Finland – India
A2/78 Safdarjung Enclave
New Delhi 110029



Partner of Business Finland and Team Finland

Business Finland - Kasvu Consulting partner
Team Finland - Kasvu Consulting partner
Finnpartnership - Kasvu Consulting partner